February 1, 2018

Email Marketing

We will send emails that motivate people to buy your products and services. We will craft engaging newsletters to help you stay top of mind. Use our email marketing services to speed up your sales, save time, and utilize our experienced team.

Why Email Marketing?

  • 9 billion people use email applications
  • 91% of consumers check their email on a daily basis
  • 86% of consumers would like to receive promotional emails from companies they do business with
  • 1/3 of consumers have purchased products and services from emails
  • For every $1 spent in email marketing, the average return on investment is $44.

Your customers check their emails every day and they want to receive emails from brands they do business with. But, they only want it if you are emailing valuable content and we will help you accomplish this.

Email Marketing Strategy

The first thing our agency will do is develop an email marketing strategy for your business. It will define the “who, what, when, and how” of your campaign. We will research your audience and determine who will be the best audience to target. We will then craft a content strategy to determine what your brand’s message should be and how we will add value. And finally, we will determine when emails when be sent and how it will progress leads down your marketing funnel.

Email Database Development

We will create a strategy to help develop your email list and this usually consists of developing offers, that incentivize people you provide you with their email address in exchange for something of value. We will work with you to develop a plan to attract more leads for your business.

 

Advertising Campaigns

The fastest way to grow your email list is to advertise your lead magnets. You would need to use our social media advertising or search engine advertising services to do this. Our agency will advertise your lead magnets on social media or search engines to generate more subscribers. We would direct traffic from advertising to a custom landing page that allows people to opt-in to your email list.

 

Email Newsletters

Our email marketing specialists will design email newsletters that reflect your business. The emails we develop will use best-practices for email deliverability, open rates, click-through-rates, and conversions. The content within your emails may include relevant blogs, case studies, upcoming events, and more.

Email List Maintenance

We will perform routine list maintenance, as itt is important to remove unengaged subscribers from your email list. If your list do not engage with your emails, it will negatively impact your email deliverability. We will monitor your email engagements on an ongoing basis to ensure that you have an engaged email list.

Email Marketing Reporting

We will send reports every month to breakdown your email marketing performance each month. The main metrics we look at are subscribers, open-rates, click-through rates, and conversions. We will review, analyze, and strategize to improve these results each month.